How Bison Disc Drives Engagement with Automated Review Collection

Bison Disc, a custom CD and DVD duplication provider, needed an innovative way to gather feedback from customers and highlight their reputation. With the help of our developers, Bison Disc transformed their website with a custom piece of software to simply and quickly automate review collection, sorted by product.

Reviews Double the Likelihood of Purchasing

Customer reviews are essential proof for companies operating online as you're not personally in a store able to interact with the product. Reviews are an endorsement of trust, and providing critical information on how a product really functions in the hands of the customer.

"98% of consumers read online reviews at least occasionally" and the "purchase likelihood for a product with five reviews is 270% greater than the purchase likelihood of a product with no reviews." For Bison Disc, a company renowned for its high-quality duplication and replication services, proving their reputation with reviews is a strategic move. Review collection would encourage engagement, while also helping them know how to improve overall service and product quality.

Bison Disc reviews

Seamless Integration, No Login Needed

Bison Disc has implemented a seamless review collection system that simplifies the process for customers and makes feedback a timely, simple thing to provide. The system is designed to automatically solicit reviews shortly after a customer receives the order by sending an email after delivery confirmation.

The "Add a Review" link in the email is a unique private link that temporarily authorizes the user, so that they can see the add-a-review form as though they are logged into the account that generated the order. This feature bypasses the need to know login information or go through login prompts, while remaining secure and retaining the association between the order and the customer.  

  • Effortless Feedback Submission: Customers can easily provide their reviews.
  • Timely and Relevant Feedback: Reviews are collected shortly after delivery. 
  • Simplified Process: Feedback is associated with the order without requiring a login. 

This approach encourages higher response rates, as customers are more likely to share their thoughts when the process is convenient and straightforward.

Automating the review collection process significantly improves the customer experience. By removing the hassle of manually submitting feedback, customers are more inclined to share their experiences. 

Real-time Insights for Continuous Improvement 

One of the standout features of Bison Disc's automated review system is the real-time insights it provides. Immediate feedback allows the team to address any issues quickly, celebrate successes, and continuously improve their services. This dynamic feedback loop fosters a culture of constant improvement, ensuring that Bison Disc maintains high standards and meets customer expectations. 

Driving Website Engagement

Each new review provides fresh and relevant content that attracts visitors and keeps the site dynamic for google search crawlers. Positive reviews serve as powerful testimonials that can influence potential customers, while additionally, the presence of recent, authentic reviews enhances the site's credibility and relevance to search engines. 

Addressing Feedback Proactively

Negative reviews are inevitable, but Bison Disc sees them as opportunities rather than setbacks. By addressing concerns promptly and transparently, they demonstrate their commitment to customer satisfaction. This proactive approach not only resolves issues but also converts dissatisfied customers into loyal advocates, further driving engagement with the site. 

  • Prompt Issue Resolution: Concerns are addressed quickly. 
  • Customer Conversion: Turning negative experiences into positive outcomes. 

Building Trust and Credibility

Trust is the foundation of any successful business. Automated review collection helps Bison Disc build this trust by showcasing genuine customer experiences. Positive reviews act as powerful testimonials, reinforcing  Bison Disc's reputation for quality and reliability. On the flip side, constructive criticism is invaluable for identifying areas of improvement. 

By leveraging real-time insights and maintaining a transparent approach to customer feedback, Bison Disc continues to build trust and credibility, ensuring they remain a leader in the CD and DVD duplication industry.