How Bison Disc Drives Engagement with Automated Review Collection
Bison Disc, a custom CD and DVD duplication provider, needed an innovative way to gather feedback from customers and highlight their reputation. With the help of our developers, Bison Disc transformed their website with a custom piece of software to simply and quickly automate review collection, sorted by product.
Reviews Double the Likelihood of Purchasing
Customer reviews are essential proof for companies operating online as you're not personally in a store able to interact with the product. Reviews are an endorsement of trust, and providing critical information on how a product really functions in the hands of the customer.
"98% of consumers read online reviews at least occasionally" and the "purchase likelihood for a product with five reviews is 270% greater than the purchase likelihood of a product with no reviews." For Bison Disc, a company renowned for its high-quality duplication and replication services, proving their reputation with reviews is a strategic move. Review collection would encourage engagement, while also helping them know how to improve overall service and product quality.
No Login Needed = Seamless Integration
Bison Disc has implemented a seamless review collection system that simplifies the process for customers and makes feedback timely and simple. Bison Disc's software sends an email after delivery confirmation, so customers are prompted to review right after opening their package.
The "Add a Review" link in the email is a unique, private URL that temporarily authorizes the user to see the review form as though they are already logged in. This feature bypasses all login prompts and frustrations, while remaining secure and retaining the association between the order and the customer.
This approach encourages higher response rates, as customers are more likely to share their thoughts when the process is convenient and straightforward.
Updated Site Content for SEO Algorithms
Still, there's another benefit here - one that is specific to these technical times: Google algorithms. Each new review provides fresh and relevant content about their business that attracts visitors and keeps the site dynamic for google search crawlers.
Positive reviews are powerful testimonials that can influence potential customers, true. It also influences search engines: reviews are a form of frequent site updates. They are filled with authentic key words about the business and their products, enhancing the site's credibility and relevance to search engines.
Building Trust and Credibility
Immediate feedback fosters continual improvement for Bison Disc internally, knowing how each order is received by the customer. Negative reviews are inevitable, but can make for great opportunities to improve operations. A proactive approach in resolving any issues can lead to increased trust for all, knowing that the company is willing to listen and help.
Trust is the foundation of any successful business. Bison Disc's commitment to credibility is what led them to building an automated review bot with us.
Reviews are real-time insights from customers, a way to be transparent in replying to feedback, and a source of fresh content for your website and search engines. Having an open mind in listening to what customers are thinking is why Bison Disc remains a leader in the CD and DVD duplication industry.
