Web Design Trends We Loved from 2015
January 4, 2016
To celebrate the start of a new year, we're looking back at some of our favorite web design trends that we hope will stick around:
1. Sprite animation
Dropbox's simple sprite animation banners require no load time, are minimalistic, and feel more authentic and less sales-driven than some of the over-the-top video backgrounds you might see elsewhere.
2. Creative video banners
Last year video banners became more refined and engaging, instead of being just a novelty used to reduce bounce rate.
Lush's underwater videos of their bath bombs dissolving are perfect - it shows exactly their product, quality, and experience all in a few seconds.
3. Bigger Buttons & Cross-platform friendliness
It sounds simple but it's still rare. Having more link region accessible is excellent no matter what device you use. On a tablet or phone, though, it is especially necessary to make a larger clickable region rather than just linking text.
4. SIMPLE, CONVERSION-DRIVEN UX
Some websites have perfected the art of conversions. Amazon tackles purchases and subscription sign-ups so easily it's dangerous for our wallets.
Love a web trend that we didn't mention? Feel free to share in comments: